This is my participation on the 100-comment blog challenge!

Decision, decision, decision….

Gotta choose my niche, narrow down to sub-niche, select a topic that I’m passionate about! And, then start writing…. capture my train of thoughts on paper and on to the cyberspace!

That should be easy! How hard could that be?

But, wait! My ‘train’ of thoughts is racing faster than I can type!

Oh, yes…I’m no typist! In fact I can’t type. My eyes need be on the keyboard pretty frequently. That’s no fun! I Wanna have some fun doing what I do. I’m allowed to have some fun and be creative at the same time, right? John Thornhill at Masterclass tells us to be ourselves.

Then, why am I feeling like a train wreck?

I’m supposed have my topic selected by now. I’m on my 11th week into the coaching program. Research part should have been behind me by now!

But, here’s what’s going on with me!

John said to pick the topic I’m passionate about. Great! I put my thinking cap on and I discovered I’m passionate about a lot of things!

Internet marketing is what I want to master, discover all the secrets, learn few tricks…keeping it all ethical and on board, off course! I love the challenge of the unknown. It drives me forward.

So, I set out to gather as much information as I could put my hands on. There’s a wealth of information available on the internet, not to mention, books at Barnes & Noble.

I said to myself, “what do I need do to make it happen?”

A short trip down the memory lane…the same questions I asked myself many times before. It began with my first business at the age of 22, a first-year student at UCL London. “I needed a plan”… I remember. I always had one. I built a restaurant in London in 1979. Oh! Sounds like a century ago…or so it seems!

I needed a physical store location, product supplies, customers to cater to, seed capital, operating cash reserve until my business hit break-even point, marketing budget (for advertising , promotions), Payroll, an accountant.

I chose a location in Ealing Broadway,West London, bursting with competition! I had a grand opening… served free food, champagne, bottles of wines…as much as they could drink. I didn’t care if they had hangovers the morning after. So, I chose ‘Friday’ as the opening night. Served the best quality food money could buy, pampered ‘customers’ until they were blissfully drunk to remember what really happened… or, just enough that they had a blast!

I was an instant sensation! Every one said, I’d go broke before the week was over. But, they were all wrong! I was an instant success. Words got around; customers from all the local competition came to try my service to find out what the big fuss was all about!

I had batik paintings hanging from the walls…depicting exotic Indian female figures including life size sculptures at the bar. Lights were subdued except for the flickering candles at the tables, ‘spot lights’ highlighting the paintings on the walls and strategically placed sculptures of Hindu Goddess. The buzz was on, and my revenue broke even before week was over and I was making decent profits on the 2nd week into the business. I thought I was a genius!

Well, that was 30 something years ago! I went on to building four businesses by 1992, two restaurants in London and two retail stores in New York City (arts and sculptures). I was always passionate about work of art, used to spend weekends visiting art galleries in London.

Time sure has changed!

Today, cyberspace is the marketplace. So, now I’m on the net, venturing into learning the ‘ropes’ all over again. Man, I sure am glad to have found John Thornhill and his Masterclass coaching program! His eye-opening FREE report, “Why, You’ll Never Succeed Online”!

Yes, I’m energized! I’ve started everything the way John has been asking me to do, every week! This is my week-11 and time to start product creation adventure and challenge!

But, wait! Why does it feel like I’ve hit the skids?

I want to accomplish ‘every marketer’s dream’, a huge email list of responsive subscribers and my own products to promote to them! And, go on to become an acclaimed online marketer!

So, here’s my 2-part plan;

Part-1: Preparation

1. Buy a good site/blog domain name preferably containing the niche keyword or keyword phrase (up to 3 words)
2. Set up a blog. (search engines love blogs for their frequent fresh content updates)
3. Write keywords rich quality contents
4. Drive targeted traffic to the site
5. Capture name and email address of visitors in exchange for a free special report or an eBook
6. Create my own product
7. Set up email marketing campaign on autopilot through AWeber
8. Sell to your subscribers
9. Market through JV and affiliates for massive revenue generation and further list building
10. Repeat steps: 1-9.

Part-2: Product creation

1. Select niche (research market place like Clickbank and select popular, profitable niche}
2. Buy domain name for the product. (keep it short, 3 or less words, include relevant keywords)
3. Order graphics for product mini-site for launch
4. Create product contents starting with the chapters lists and the expanding it with appropriate contents. Enhance readers experience with appropriate audio
5. and videos contents for easy follow and great satisfaction.
6. Write compelling sales letter
7. Gather and attach testimonials and proof of product claims with call for
8. action to buy
9. Price product at a fraction of its real value. Give massive value to every buyer
10. Package product with irresistible bonuses valued more than the main product
11. itself
12. Offer 100% satisfaction guarantee with hassle-free return policy
13. Create affiliate marketing package with attractive commission distribution offer
14. Create affiliate buzz, offer incentives, awards, create affiliate competition
15. Create thank you page with up sale offer
16. Do a product pre-launch email campaign offering tit-bits from the product
17. (Kind of a movie trailer).
18. Create a buzz, create scarcity and induce urgency of action
19. Post-purchase follow-up with surprise bonus
20. Follow up with back-end sales offer to subscribers list.

It has been said… to continue drip mailing to subscribers list with great contents while working on your next product creation for new product launch (preferably, every 90 days).

In between, promote others’ quality products to your subscribers. You must respect and protect your buyer’s list by only offering products that you have tried and believe in. Respect your subscribers and protect your reputation by not constantly bombarding them with relentless and indiscriminate affiliate product offerings. Your buyer’s list is the most valuable asset of your Internet business. so, protect and nurture them for your long-term fortune.

This buyer’s list is your cash-on-demand virtual money machine!

Okay! Okay! I got it!

I know, I like the adventure and the challenge of Internet Marketing. I feel like, I’m at a crossroad and arrows pointing at too many directions. I guess, I’m a little overwhelmed with all the possibilities!

But John said, to research the Clickbank marketplace for ideas. I looked around, and realized that I really am passionate about Online Marketing and Web Traffic Generation, for sure.

But it’s such a big area, breaking further down to so many segments.
I say to myself, alright… I can talk about various methods of online traffic generation! …. Both free and paid.

My consideration follows;

• SEO (on-page and off-page
• Blogging
• Guest blogging in particular
• Article marketing
• Viral marketing
• Free giveaways: reports and eBooks
• Back links
• Link exchange
• Affiliate marketing
• Video marketing
• Webinar marketing
• Software
• Forum Commenting
• PPC
• Link buying…

I’m being told to focus on my list building. Subscribers list, responsive subscribers who are interested in what I have to offer. The size of my list dictates my level of earnings, ‘Rule of thumb’ being $1 earning per month per subscribers on my list.

So, I need a massive list of subscribers to make the money I’m being promised every day through all the emails arriving into by in-box. I’m not surprised, it seems to me I’m on everybody’s list…I’m their prospect!

So, my journey continues …someone, would you please be my best friend and keep me on track?