Email List – Your Most Valuable Business Asset!
Email marketing is the ‘key’ to success in your Online Business.
Your email LIST is the ultimate asset in your online business! Your goal is to gather a HUGE LIST of subscribers by using certain methods.
Understand, most visitors/prospects will not buy from you on their first visit. Remember, people want to do business with someone they know, like and trust.
In order to respond to your call for action and buy your products or the ones you recommended:
- they need to know you
- they have to like you
- they have to trust you
Your website is your place of business online. And, it has to accomplish three things;
- Attract prospects or visitors
- Convert prospects or visitors into leads
- Convert leads into customers
First: Attract Prospects or Visitors.
Drive traffic to your website /traffic generation via;
- Email campaign
- Social networking
- Paid advertising: PPC and others
- Organic Traffic /SEO
Organic traffic generation can be achieved through blogs with fresh contents with key words, article publishing with key words, and video marketing.
Search engines like Google, yahoo and MSN love blogs. They love fresh content.
One, Search engines can tell right away that a website is a blog
Two, If the website content is changing every day or every week, the search engines will visit and spider that site more and more often and look for new information. Search engines consider fresher information more relevant information. It is ‘the most powerful’ way to build a long term thriving online presence generating a very lucrative income.
Second, Convert prospects into leads: Squeeze page/opt-in page.
A squeeze page is your main source for converting prospects into leads.
You offer visitor a free report or eBook in exchange of giving you their email address (and, preferably their names). It applies the ‘Law of reciprocity’; when you give something to someone, they feel compelled, almost instinctively, to give something back. A squeeze page must be a compelling copy to attract visitors attention and a ‘call to action’ to get them to opt-in. It needs to have headline specific to the reader/visitor.
The headline has to be a compelling, strong headline that promises a benefit specific to the person reading it. It should focus on benefits and not the features!
The reason newspapers and magazines have headlines is because headlines get them read. The whole function of the head line is to grab the attention of the visitor and get them to read the entire web page. And, ultimately, pull them in so that they want to give their name and email address.
The purpose of the squeeze page is nothing BUT collecting visitors email address, thus building your mailing list. The size of this email list would ultimately determine your level of success in this business. It is your biggest ‘asset’.
Third, Convert leads into buying customers: Core website or blog.
Leads are then funneled to your core website or blog.
Blog/website helps to build your brand and your image. The website does the heavy lifting to shorten the sales process for you. It does the pre-selling by building ‘know, like and trust’. Your core website must be designed to convey professional, trustworthy image to your leads. It would build relationships and make them predisposed to doing business with you.
Email Marketing /auto-responder:
To monetize your list, you must continue to nurture your relationship with them by maintaining contact with them through monthly newsletter, follow-up email campaign with good and useful information. You harness your relationship with them by actively providing them useful and relevant information and education on an ongoing basis. In between, when you have a product to offer or recommend someone else’s, they will return in kind by responding to call for action and make a purchase.
You accomplish this by creating a series of email messages and setting up a sequential delivery over a period of time. You must automate your campaign by utilizing a good auto responder service and put your ‘drip messaging’ on auto-pilot without any further effort on your part. This is the sure way to build a long term thriving and profitable online business.
